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ADVERTISING - RETAILING - BUSINESS & DESIGN - Books
Marketing, Branding, Media
ADVERTISING - RETAILING  -  BUSINESS & DESIGN - Books
 

BUILDING BRAND IDENTITY - By Lynn B Upshaw - Hardback Book£18.00
BUILDING BRAND IDENTITY - By Lynn B Upshaw - Hardback Book - ISBN: 047104220X 
A strategy for success in a hostile marketplace. Written by a successful branding and marketing communications expert, this ...

COOL BRANDLEADERS - Editor in Chief Marcel Knobil - Softback Book£14.00
COOL BRANDLEADERS - Editor in Chief Marcel Knobil - Softback Book - ISBN: 0954153200 
An insight into Britain's 'coolest' brands 2002 - the definition of cool being a brand that inspires passion, ...

DRAFTING COMMERCIAL AGREEMENTS - By Richard Christon - Hardback Book£120.00
DRAFTING COMMERCIAL AGREEMENTS - By Richard Christon - Hardback Book - ISBN: 0851219071 
In one volume this book provides expert commentary and a full set of proceedures fo day to day ...

NEW PRODUCT SUCCESS STORIES - By Robert J Thomas - Hardback Book£18.00
NEW PRODUCT SUCCESS STORIES - By Robert J Thomas - Hardback Book - ISBN: 047101320X 
Designed to help businesspeople to identify and study the factors that have been shown to play a central ...

OGILVY ON ADVERTISING - By David Ogilvy - Softback Book£10.00
OGILVY ON ADVERTISING - By David Ogilvy - Softback Book - ISBN: 0330269852 
Superbly written and lavishly illustrated, advertising legend David Ogilvy explains how to create advertising that works. Witty, ...

POPULUXE - By Thomas Hine - Hardback Book£25.00
POPULUXE - By Thomas Hine - Hardback Book - ISBN: 0747500576 
The look and life of America in the '50s and '60s, from tailfins and TV dinners to Barbie ...

SPECIALITY SHOP RETAILING - By Carol L. Schroeder - Hardback Book£15.00
SPECIALITY SHOP RETAILING - By Carol L. Schroeder - Hardback Book - ISBN: 0471212644  
How to run your own store. This comprehensive, revised edition offers how-to information for starting a small ...

THE COMPLETE GUIDE TO ADVERTISING - By Torin Douglas - Hardback Book£15.00
THE COMPLETE GUIDE TO ADVERTISING - By Torin Douglas - Hardback Book  
With a forward by Barry Day this lavishly illustrated book is quite simply the complete guide to advertising. ...

THE FUTURE OF BRANDS - Twenty-five visions - Hardback Book£18.00
THE FUTURE OF BRANDS - Twenty-five visions - Hardback Book - ISBN: 0333776739 
Interbrand is the world's leading branding consultancy, dedicated to creating, building and managing its client's most valuable assets ...

THE GLOBAL HR MANAGER - By Pat Joynt & Bob Morton (Eds) - Softback Book£18.00
THE GLOBAL HR MANAGER - By Pat Joynt & Bob Morton (Eds) - Softback Book - ISBN: 0852928157 
How do human resources managers cope with the increasingly international aspects of their profession? How should they tackle ...

THE GOLDEN AGE OF ADVERTISING - THE 50's - By Jim Heimann - Hardback Book£17.00
THE GOLDEN AGE OF ADVERTISING - THE 50's - By Jim Heimann - Hardback Book - ISBN: 3822840904 
An introduction by Willy Wilkerson. A collection of full colour advertisements from the 50's which span topics such ...

THE GOLDEN AGE OF SHOPPING -  1910-1940 - By Stephen Calloway - Hardback Book£50.00
THE GOLDEN AGE OF SHOPPING - 1910-1940 - By Stephen Calloway - Hardback Book  - ISBN: 1858912962 
A miscellany of items from Harrods, Gamages and the Army & Navy Stores with over 1000 illustrations. ...

THE SECRETS OF EFFECTIVE DIRECT MAIL - By John Fraser-Robinson - Hardback Book£10.00
THE SECRETS OF EFFECTIVE DIRECT MAIL - By John Fraser-Robinson - Hardback Book - ISBN: 0077070852 
The surest, fastest way to money and success - that's what this book sets out to be, offering ...

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