 | £18.00
BUILDING BRAND IDENTITY - By Lynn B Upshaw - Hardback Book - ISBN: 047104220X
A strategy for success in a hostile marketplace. Written by a successful branding and marketing communications expert, this ... |
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 | £14.00
COOL BRANDLEADERS - Editor in Chief Marcel Knobil - Softback Book - ISBN: 0954153200
An insight into Britain's 'coolest' brands 2002 - the definition of cool being a brand that inspires passion, ... |
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 | £120.00
DRAFTING COMMERCIAL AGREEMENTS - By Richard Christon - Hardback Book - ISBN: 0851219071
In one volume this book provides expert commentary and a full set of proceedures fo day to day ... |
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 | £18.00
NEW PRODUCT SUCCESS STORIES - By Robert J Thomas - Hardback Book - ISBN: 047101320X
Designed to help businesspeople to identify and study the factors that have been shown to play a central ... |
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 | £10.00
OGILVY ON ADVERTISING - By David Ogilvy - Softback Book - ISBN: 0330269852
Superbly written and lavishly illustrated, advertising legend David Ogilvy explains how to create advertising that works. Witty, ... |
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 | £25.00
POPULUXE - By Thomas Hine - Hardback Book - ISBN: 0747500576
The look and life of America in the '50s and '60s, from tailfins and TV dinners to Barbie ... |
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 | £15.00
SPECIALITY SHOP RETAILING - By Carol L. Schroeder - Hardback Book - ISBN: 0471212644
How to run your own store. This comprehensive, revised edition offers how-to information for starting a small ... |
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 | £15.00
THE COMPLETE GUIDE TO ADVERTISING - By Torin Douglas - Hardback Book
With a forward by Barry Day this lavishly illustrated book is quite simply the complete guide to advertising. ... |
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 | £18.00
THE FUTURE OF BRANDS - Twenty-five visions - Hardback Book - ISBN: 0333776739
Interbrand is the world's leading branding consultancy, dedicated to creating, building and managing its client's most valuable assets ... |
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 | £18.00
THE GLOBAL HR MANAGER - By Pat Joynt & Bob Morton (Eds) - Softback Book - ISBN: 0852928157
How do human resources managers cope with the increasingly international aspects of their profession? How should they tackle ... |
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 | £17.00
THE GOLDEN AGE OF ADVERTISING - THE 50's - By Jim Heimann - Hardback Book - ISBN: 3822840904
An introduction by Willy Wilkerson. A collection of full colour advertisements from the 50's which span topics such ... |
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 | £50.00
THE GOLDEN AGE OF SHOPPING - 1910-1940 - By Stephen Calloway - Hardback Book - ISBN: 1858912962
A miscellany of items from Harrods, Gamages and the Army & Navy Stores with over 1000 illustrations. ... |
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 | £10.00
THE SECRETS OF EFFECTIVE DIRECT MAIL - By John Fraser-Robinson - Hardback Book - ISBN: 0077070852
The surest, fastest way to money and success - that's what this book sets out to be, offering ... |
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